A Smarter Way of Working Together™
A Smarter Way of Working Together™
Drive marketing campaigns with personalized postcards.
Our portfolio of digital printing solutions and services offers the
telecommunications industry a better way to drive marketing campaigns
with personalized postcards that get results.
Direct mail postcards can be a powerful communications tool. They do it all, from highlighting
a weekend sales promotion to enhancing your corporate image. Now there’s an even more
powerful alternative to generic direct mail: personalized postcards.
A high-impact, cost-effective communications vehicle, personalized postcards can be sent to
individual customers. Or customized postcards can focus on specific groups of customers. With variable information technology, postcards can be printed with targeted text and illustrations designed to appeal to a specific type of customer.
Build on the benefits.
Many studies have proven that personalized direct mail increases response rates and shortens
response times compared to mass communications methods. More likely to be read than
tossed away, these customized communications can result in greater customer retention and
increased revenue per customer.
The more targeted the campaign, the more effective it is. Studies have shown that
personalized direct mail enjoys response rates as high as 34 percent versus generic mass
mailings that typically generate 2% response rates. What’s more, these postcards can be
printed on demand to accommodate additional print runs.
Our digital print solution uses a workflow that draws on variable data composition to create
custom postcards. Providing text and graphics relevant to each recipient creates personal
“touch points” that allow the postcard to connect more effectively with the targeted
Telecommunications marketers can communicate to each direct mail recipient as an
“audience of one,” driving response rates higher. A customer who receives a personalized postcard is far more likely to purchase a new service plan or upgrade a current one.
A solution recently helped one retailer increase the response rate to marketing materials
from 1.5% to 14%.
Carefully chosen images and content promote specific service plans; they encourage more
careful reading and a quicker response. Customized postcards can be printed with individually
selected color images based on target audience demographics. In addition, postcards can be
economically printed in standard sizes or oversized to stand out in the mail.
Additional Telecommunications Marketing: Product Catalogs; Phone Bills; Rebate Check; Cable Bill; Subscriber Agreement; Personalized Postcards; Product Manuals; Posters; Pre-paid Calling Card Mailer; Product Spec Sheets; Quote Sheets; Personalized Fulfillment Manuals.
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Newsletters with useful information can enhance customer relationships.
Our print-on-demand and highlight-color solutions provide different levels
of versioning or customization for a strong of the many newsletter composition tools we offer.
For power companies, regular, high-quality communications with customers can add value to
a relationship based on a commodity product. A well-produced newsletter is a cornerstone
document in this communications flow.
The need for effective communications is especially critical at a time when the electric energy
industry is undergoing state and federally sponsored transition, or electric restructuring. In
states that have undertaken deregulation, the owners of local distribution lines must make
them available to competitors. Under this model, to encourage competition, customers may
buy electricity from a number of producers.
Quality communications help build relationships.
Keeping customers informed and disinclined to switch is critical to growth and survival. Good
communications explaining rate changes, service advantages, etc., enable customers to feel
informed and valued.
Newsletters can affect the way other audiences, such as targets of lobbying efforts and
community leaders, support a local utility’s activities. Messages can vary depending on
A good newsletter delivers value by imparting practical information that helps customers solve a particular problem or meet a special need. The example here discusses how customers, or subscribers, can “winterize” their homes to save money by becoming more energy-efficient.
The document is printed in full color on a 12" x 8" sheet folded into four panels.
Personalized content adds impact.
Variable printing enables utilities to tailor newsletter messages, aiming them at a targeted
audience. For example, newsletter contents can be static on the cover and back and
customized on the inside spread. This enables the utility to direct the same—but different—
newsletter to a wider range of readers.
Additional Utility Marketing: Power Company Magnets; Cable Bill; Water Bill; Power Bill; Phone Bill; Newsletters; Presentation Leave-Behind; Cell Phone Rebate Check.
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