A Smarter Way of Working Together™
A Smarter Way of Working Together™
Drive higher response rates with personalized postcards.
Direct mail is an ideal way to communicate the value of insurance offerings
quickly and efficiently to current and potential customers.
It’s also true that direct mail response rates are not always as high as insurance companies
and agents would like them to be.
One-to-one ensures a great turnout.
To increase direct mail’s effectiveness, communications materials must be designed for
maximum impact. That means delivering a good idea via concise text and using colors that
jump off the page. And one other thing: the message must be relevant and speak directly to
each recipient. That means personalized communications.
To deliver specific marketing messages to targeted demographics, personalization is the
way to go. It’s a great way to zero in on your intended audience. Research shows that personalized mailings can produce spectacular results, delivering increases in repeat orders
of 48 percent along with a 32 percent increase in overall revenues*.
*According to a recent CAP Ventures study.
We have a solution that really puts the direct in direct mail: personalized postcards. Bold,
bright, personalized postcards are more likely to pique the interest of people who want to
upgrade their coverage or purchase new insurance.
Our direct mail solution leverages the latest digital print technology to provide variable
information options so marketers can speak to each recipient as an “audience of one,” driving
response rates and strengthening the brand image of insurance companies and agents alike.
It’s easy to get personal.
Due to the large sheet size available with today’s digital printing devices, personalized
postcards can be oversized and printed in large multi-up formats to stand out in the mail.
Postcards can be also be color printed with individually selected images, depending on
predetermined criteria for the target audience.
Additional Insurance Marketing: Personalized Invitations; Agent Newsletters; Posters; Brochures; Website; Custom Gift Card Mailer; Direct Mail Solicitation; Business Cards; Invoice with Cross-Sell Message; Calendars; Letterhead; Product Brochures; Recruitment Magazines; Signage.
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INVESTMENTS AND SECURITIES MARKETING
Customize investment materials to show your client’s specific financial goals.
Our production solutions enable securities and investments firms to
produce customized brochures and booklets based on clients’ specific financial goals and interests.
Many financial consultant offices have brochures and rack cards containing information
about securities and investments solutions. These include planning for retirement, tax-wise
investing, investing with mutual funds, insurance products and other financial planning and
Customization comes of age.
Instead of spreading investment information over a set of brochures and rack cards, a financial consultant can have the information tailored specifically to individual clients and prospects. After interviewing the target and determining his or her needs, the specialist can enter the information into a database and order a customized booklet.
Quality up, cost down.
Such booklets are now cost efficient with print-on-demand and variable printing technologies.
Colorful elements, such as pie charts and graphs, can be specific to each individual’s personal
Our systems combined with software products allow allow financial specialists to produce exactly what investors want: truly individualized financial plans.
Mix of monochrome and color.
Until we introduced SuperSupportTeam it was virtually impossible to produce colorful financial analyses for individuals on demand. But now, financial institutions are able to provide one-to-one investment materials in short order.
Color and monochrome outputs can be mixed into one bound book. This is easily
accomplished using our printing systems and available finishing options.
Additional Investment and Securities Marketing: Personalized Seminar Invites; Long-Term-Planning Brochures; Long-Term-Planning Poster; Financial Planning and Profiling; Pitch Book/Proposal; Long-Term-Planning Business Cards.
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LIFE SCIENCES MARKETING
Personalized marketing materials connect with physicians and deliver results.
Our production solutions and services make personalized information packages dramatically effective communications for pharmaceutical reps.
With only 15 minutes of face time per month with each doctor, pharmaceutical reps need to
make the most of their sales appointments. Being prepared with an integrated physician’s
package that speaks to each physician as an “audience of one” can make the difference
between making a convincing case or losing out to a competitive drug.
Sales reps continue to play key role.
Beginning in 2007, life sciences organizations reduced their reliance on the sales force in favor
of multiple channels, each targeted at specific customer segments. Until then, however, the
pharmaceutical sales rep was still a primary conduit for delivering vital marketing information
to the physician community.
Targeted physician materials grab attention—and hold it.
Meanwhile, it’s becoming harder and harder for pharmaceutical companies to discover novel
medications. Many new products are improvements and enhancements to what is already
on the market. This makes it more critical than ever for detail reps to have access to the latest
marketing materials that clearly educate, differentiate and make an impact.
Marketing materials need to be efficiently produced while allowing for the demands of
regulatory compliance. Often, print materials are subject to constant revisions and updates
concerning product claims and other factors, and these changes must be tracked to prevent
reps from distributing unapproved or obsolete content.
We meet this challenge with an innovative way for pharmaceutical reps to easily create
customized packs, based on computerized information about the physician’s prescribing
habits—providing only the most relevant, up-to-date materials for their prospects and
maximizing their limited time on each appointment.
Eliminates time-consuming hand assembly of preprinted materials.
Without question, a cohesive and integrated package that clearly communicates how a
product is different and clinically superior stands out from the clutter of materials that
physicians typically receive.
Additional Life Sciences Marketing: Direct to Physician Communication; Trainer Workbooks; Student Workbooks; Regulatory Documentation; Personal Patient Diary; Case Report Forms.
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Product documentation can affect customer satisfaction and goodwill.
We provide comprehensive, on-demand publishing solutions that ensure timely delivery of product documentation, document solutions and
high-quality catalogs, quickly and cost-effectively.
High-tech manufacturers are driven by continuing advances in knowledge, which produce
a stream of improved products. This results in a need for constantly updated product
documentation and sales materials, such as maintenance manuals, user manuals, warranty
information, and product catalogs.
Affordable catalogs are like extra feet on the street.
A comprehensive product catalog can give manufacturers an advantage in meeting consumer
needs by previewing their products and potentially influencing buying decisions before they
For many manufacturing and high-technology companies, the processes for creating,
producing and distributing product documentation can be time-consuming and costly.
How does this thing work?
Buy any piece of equipment and you will usually find a packet of documents included in the
product packaging. End users rely on this information, which covers installation, safety,
optimal use and product specifications.
With most modern companies employing just-in-time manufacturing processes, the inclusion
of the right information with the right product at the right time is critical. Manually sorting
and packing this information can impede time to market.
We offer a totally integrated, product-to-market document solution—one that allows
companies to deliver documentation faster to keep pace with rapid product changes,
while significantly reducing document production cycle times and costs.
Our solution creates professional-quality documents that are printed, collated and finished
on demand in a seamless production process, emerging from the system ready to be packed
Streamlining the product documentation process.
The example seen here combines a user manual for a high-tech product, a postage-paid owner
registration and survey card on heavy stock, a copy of the product warranty, and a catalog of additional products and replacements part.
All product documentation pieces are digitally archived and printed on demand to speed time
to market and to allow changes to be made with more flexibility.
Additional Manufacturer Marketing: Direct to Physician Communication; Trainer Workbooks; Student Workbooks; Regulatory Documentation; Personal Patient Diary; Case Report Forms.
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